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How to Go From Trophy Kid to Shot-Caller

Are you a Gen Y’er who wants flexibility and independence in your job? Want more meaningful work or a fat pay check? Branding, blogging, and social networking aren’t enough.

Will Gen Y Be A Hero Generation?

Obviously, we’re in a crisis. Obviously, it sucks. But this might be just the crisis Gen Y has been groomed for…if not destined to overcome.

Nine years ago, in their book Millennials Rising Neil Howe and William Strauss argued that every 4 generations a “hero generation” is born. The last such generation of heroes was the band of WWII brothers (and sisters) known to most of us as Grandma and Grandpa. They were followed by the Silent Generation, Baby Boomers, Gen X and then—four generations later—Gen Y.

Each of these hero generations is raised by adults that are deeply concerned about the youth. Their parents believe that the world they know is just one more generation of wayward youths away from total collapse. So …  [ Read More ]