“Intriguing and highly readable…Tasler’s pragmatic advice on leveraging the talents of both the brash and the bashful make this rewarding reading.”    ~Publisher’s Weekly

“After reading this book, you will have a much higher level of awareness and a much deeper understanding of what to do about [your decision-making].” ~The Times (South Africa)

“Nick Tasler has crafted a book that hooks the reader with concrete examples and straightforward recommendations for dealing with risk.” ~Dalles Chronicle

“A cage-rattling report from the frontiers of psychology and neuroscience that shows readers how impulsivity shapes every decision they make.” ~GreeleyTribune

“Nick Tasler’s engaging book is full of lively anecdotes.” ~Management Today (UK)

“Tasler’s writing is as entertaining as his insights are useful. It’s an exciting ride that is sure to make you see your choices in a whole new light.”    ~Matt Olmstead, Executive Producer, Prison Break and NYPD Blue

“This book is a fascinating exploration…and offers useful insight on how to improve our decision-making.” ~Michael Gerber, Best-selling author of the E-Myth Revisited

Some people thrive on taking risks like moving cross-country, switching careers, or betting their business on a bold new venture—with hardly a second thought. For others, looking before they leap is vital when making even simple decisions. Why is it that (for better or for worse) one person might be content leaving well enough alone, while another person will continue to press his or her luck? And what do you truly know about how to make good choices?

The Impulse Factor (Simon & Schuster, 2009) takes you on an exciting  journey to discover your  unique decision-making style, and then reveals how to use that style to get where you want to go.

Learn how Nick can inspire you and your people to make great decisions every day.