The ROI on Meaningful Work
How do you motivate employees when your cash cow is low on milk—when there is no longer room in the budget for the usual financial incentives like pay raises and bonuses?
The answer is simple: Make work meaningful. Build on your people’s natural desire to see how their work fits in with the grand scheme of things. All workers want to feel that what they do matters to other people, that their day-to-day tasks are somehow indispensable.
To make that connection clearer for their people, companies like Medtronic (MDT) have for years invited customers to give testimonials at their annual meetings. Qualcomm (QCOM) collects and shares stories with employees about how cell phones have saved people’s lives in emergency situations. The Volvo Saved My Life … [ Read More ]