Intriguing and highly readable… Tasler’s pragmatic advice on leveraging the talents of both the brash and the bashful make this rewarding reading.
—Publisher’s Weekly
“Nick Tasler has crafted a book that hooks the reader with concrete examples and straightforward recommendations for dealing with risk.”
—Dallas Chronicle
“A cage-rattling report from the frontiers of psychology and neuroscience that shows readers how impulsivity shapes every decision they make.”
—GreeleyTribune
“Nick Tasler has proven himself a raconteur and a scholar… The Impulse Factor is a delightful smorgasboard of case studies covering a variety of people and organization’s, from Bill Gates and Neal Cassady to the San Diego Chargers.”
—getAbstract
“After reading this book, you will have a much higher level of awareness and a much deeper understanding of what to do about [your decision-making].”
—The Times (South Africa)
“Tasler’s writing is as entertaining as his insights are useful. It’s an exciting ride that is sure to make you see your choices in a whole new light.”
—Matt Olmstead, Executive Producer
Prison Break and NYPD Blue
“Nick Tasler’s engaging book is full of lively anecdotes.”
—Management Today (UK)
“This book is a fascinating exploration… and offers useful insight on how to improve our decision-making.”
—Michael Gerber
Best-selling author of the E-Myth Revisited
