Virtually every player in the media industry right now from Rupert Murdoch to Jeff Bezos is falling all over themselves to get their hands on Time-Warner’s most valuable asset, HBO. The premium cable channel’s juicy 36% profit margins recently led BusinessWeek to label HBO “the 30-year old cash-printing machine.” Aspiring innovators and change agents can learn important lessons from the revolutionary decision that sparked HBO’s mega success.
A while back, HBO’s Original Programming division received the script for a new show. It told an intriguing story about a complex character named Tommy who was working through some difficult personal and professional issues. While interesting, the story also raised some red flags that made it very clear why first … [ Read More ]