“Tasler’s writing is as entertaining as his insights are useful. It’s an exciting ride that is sure to make you see your choices in a whole new light.” ~Matt Olmstead Executive Producer, Prison Break and NYPD Blue

“This book is a fascinating exploration of the human tension between seeking new opportunities and protecting the ones we already have, and offers useful insight on how to improve our decision-making.” ~Michael Gerber Founder & Chairman of E-Myth Worldwide

“Nick Tasler’s engaging book is full of lively anecdotes.” ~Management Today (UK)

“After reading this book, you will have a much higher level of awareness and a much deeper understanding of what to do about [your decision-making].” ~The Times (South Africa)

“Nick Tasler has crafted a book that hooks the reader with concrete examples and straightforward recommendations for dealing with risk.” ~Dalles Chronicle

“A cage-rattling report from the frontiers of psychology and neuroscience that shows readers how impulsivity shapes every decision they make.” ~GreeleyTribune

Some people thrive on taking risks like moving cross-country, switching careers, or betting it all on a hand of cards—with hardly a second thought. For others, looking before they leap is vital when making even simple decisions. Why is it that (for better or for worse) one person might be content leaving well enough alone, while another person will continue to press his or her luck?

Impulsive decisions are all around us, but what do we really know about the causes of impulsive behavior in yourself and the people around you?

The Impulse Factor takes readers on a fascinating journey from the garden of Eden to the Venezuelen rainforests, the 18th hole of a golf championship, the corporate boardroom, and beyond to reveal the powerful force that inspired the Geneva Convention and helped found Microsoft—but also drove 16th century Dutch citizens to ransom their homes for tulip bulbs.